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Heating & cooling
HVAC website redesign for Liberty Heating & Cooling
A redesigned HVAC website that helps Pittsburgh-area homeowners understand Liberty’s services, check their service area and choose how to request help.
A clearer HVAC website for Pittsburgh homeowners
- The need
- Replace an outdated HVAC website so homeowners can understand Liberty’s services, check their town and know how to ask for help.
- The approach
- Organize the website around those decisions: service information, local community pages, customer reviews and clear call or online-request options.
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An outdated website needed a clearer path to service
Liberty Heating & Cooling already had a website, but it was outdated. The redesign needed to explain what the company does and give homeowners a straightforward way to contact it.
The new site focuses on the questions behind that first call: Can Liberty help with my system? Does it serve my town? What do other customers say? What happens when I request service?
What the redesign included
- A homepage that introduces Liberty’s heating and cooling services and offers both calling and requesting service online.
- Service information and eight linked Pittsburgh-area community pages so homeowners can check the help available in their town.
- Customer reviews, a review page and a link for customers to leave a Google review.
- A three-step explanation of arranging service, including the difference between an online request and a confirmed appointment.
The new homepage, section by section
The homepage brings the service decision into one place. These six sections show what was changed and how each supports the homeowner’s next step.
01
Explain the help and show both ways to contact Liberty
The opening puts clear information about furnace and AC decisions first. Calling and requesting service online are visible together, with Liberty’s service area named nearby. A homeowner can check the fit and choose how to make contact without searching through the page.
02
Connect a homeowner’s concern with a customer’s experience
The next section names familiar concerns: a cold house, an AC that cannot keep up and a rising bill. A customer review follows with a specific example of Liberty’s work. The homeowner sees both the problem Liberty addresses and an account from someone who has used the service.
03
Explain the service request before someone makes it
Three steps explain arranging a visit, getting clear answers and choosing the next step. The page also tells homeowners to ask about the diagnostic charge and makes clear that an online request does not confirm an appointment. Those details set expectations before the first conversation.
04
Give routine maintenance a clear place on the page
A pre-season heating check gives homeowners a specific maintenance option alongside repair help. The surrounding explanation describes checking a system before cold weather and hearing about findings before deciding on work. It connects the offer with the same emphasis on clear answers used at the top of the page.
05
Make customer reviews easy to find
Reviews have their own section and a dedicated page, giving homeowners a place to read customers’ experiences. A visible Google review link also gives existing customers a way to share their own experience.
06
Help homeowners check their town
The service-area section links to eight community pages, including Plum and Oakmont. Each page names the town and provides local service details. A homeowner can follow the link for their community rather than guessing whether a broad Pittsburgh-area description includes them.
A month of tracked website activity.
September 14–October 13, 2026
Reporting period · Eastern time
- tracked visitors
- 68
- page views
- 133
- phone clicks & online requests
- 7
5 phone-button clicks + 2 service request forms received. Form tracking: October 3–13, 2026.
Source: Liberty’s PostHog analytics. Website activity excludes identified automated and test traffic. Service requests passed the website’s spam checks, with test traffic excluded.
These are recorded actions; one person may click or submit more than once. Phone-button clicks do not confirm a completed call. Forms have not been reviewed for customer fit or confirmed bookings. Form tracking first appears on October 3, giving it a shorter reporting period. Visitor tracking does not capture everyone, and there is no comparable pre-launch period to measure a change caused by the redesign.
What homeowners can do now
- Check the heating and cooling services and the communities Liberty serves.
- Understand the steps for arranging service before making contact.
- Read customer reviews and find the link to leave their own.
- Choose a phone call or an online service request, with appointment expectations explained.
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